Curious and dedicated are the words that best describe Alfred Yson. These two words go hand-in-hand when it comes to his work and his ability to creatively solve whatever problems that may arise. Alfred was born and raised in Los Angeles, California. Its diverse population has taught him that certain people want certain things and that research is important into knowing what people want. Learning this has shaped Alfred into a designer who knows what brand awareness is and how effective it is in the world of advertising.
Alfred doesn’t consider himself a photographer, but rather a designer that carries his camera everywhere. Being able to capture the moment has taught him that every second counts and that every detail counts, as well. This can be seen all throughout his work, as it only takes a matter of time to get someone’s attention before they turn away and the moment is gone forever.